currently VP, Head of creative & brand at Nielsen

Based in Brooklyn, NY.

Since 2021, I have ridden the rollercoaster of rebranding and re-establishing Nielsen across 55 countries and 15,000 people. We have delivered dozens of international campaigns that have driven multi-millions of dollars in revenue, increased the NPS score by over 30 points, and increased brand awareness, familiarity and favorability scores by 13%, 58% and 45% respectively.

I believe creativity is the most underutilized business resource that can have a multiplying effect on a company's success. I love ideas and I run teams whose ideas change the future of brands.

hugo.burton@gmail.com

Some Clients

In-house

Nielsen

Agency

Samsung, Apple, General Motors, UPS, Tourism Australia, VISA, Unilever, Nestlé, Airbnb, Vrbo, Lexus, Carlton United Breweries, Diageo, Santa Margherita USA,DHL, William Grant, AARP, St.George Bank, Campbell Arnott's, Mondelez, Mazda, LVMH, Schweppes and Dyson to name a few.

Some Awards

Cannes

  • Silver lion, best use of media

  • Silver lion, branded live experience, best live event

  • Bronze lion, promo & activation, use of live shows

  • Bronze lion, promo & activation, best use of ambient in a large scale campaign

  • Shortlist promo & activation, best sponsorship & partnership campaign

Experience design & technology awards

  • Silver

  • Bronze

Pro Awards

  • Gold - best use of video

  • Silver - best sampling or trial recruitment campaign

  • Bronze - best event or experiential campaign

Spikes Asia

  • Gold - promo & activation, best sponsorship campaign

  • Silver - PR, best sponsorship campaign

  • Silver - promo & activation, best use of live shows, concerts or festivals

  • Finalist - branded content & entertainment, branded live experience

  • Finalist - prevents & experiential

Effies

  • Finalist - most original thinking

  • Finalist - best new product or service

  • Finalist - best pr led campaign

  • Finalist - short term effects

  • Finalist - other consumer goods

Campaign Brief 'The Work'

  • 3 x acceptances

Chief marketer

  • Top 200 agencies 2019

  • Top 200 agencies 2020

Inc. 5000 list

B&T Awards

  • Experiential agency of the year

Ex Awards

  • Gold - best multi-market campaign (consumer), targeted activations

  • Silver - best sampling campaign, event strategy & activation

ADMA creativity & effectiveness awards,

  • Best ambient & experiential campaign

  • Best mobile marketing campaign (finalist)

  • Best use of new technology (finalist)

  • Best user experience (finalist)

  • Best use of social (finalist)

Popai Awards

  • Gold - packing room award

  • Silver - best mobile & social campaign

  • Silver - best experiential campaign

B&T Awards

  • Gold - best use of sponsorship

  • Experiential agency of the year(finalist)

Mumbrella Awards

  • Experiential agency of the year (highly commended)

BEFest Awards

  • Gold - best experiential campaign

  • Gold - best sponsorship campaign

APMA

  • Gold - most innovative idea

  • Gold - best experiential campaign

  • Gold - best sponsorship campaign

  • Silver - best experiential campaign

  • Silver - best activity generating brand volume

  • Silver - best activity generating brand awareness and trial

Internationalist Award

  • Gold

Media Federation Award

  • Gold - best integrated campaign

  • Gold - best integrated media campaign

  • Gold - best demonstration of results

PRweek Awards Asia

  • Silver - sports campaign of the year

APAC Festival of Media

  • Silver - best experiential campaign

ADMA

  • Pinnacle award - creativity & effectiveness awards

  • Pinnacle award - creativity & effectiveness awards - the innovation award

  • Creativity & effectiveness award, highly commended - best integrated campaign

  • Creativity & effectiveness awards, finalist - best experiential campaign