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Nielsen Rebrand
I was brought on to rebrand the 100 year-old Nielsen and bring it into the future. Transforming a conservative B2B brand to take on the challenges of modern audiences took a huge amount of work, an incredible team and a few grey hairs. We built the visual, vocal and behavioral guidelines, and brought it all to life across every nook and cranny of the 15,000 person company.
Beyond anything else, Nielsen’s primary competitive advantage is their ability to measure audiences at a person level. No-one else on earth can do that. So I built the brand platform There’s humanity in our data, reinforcing the connection between real people and Nielsen data across every touchpoint of the brand ecosystem. Here are just a few bits so you’re not scrolling for the rest of the week: the evolution of the logo (and 100 year edition), the brand guidelines, the website, branding at events (Cannes 2023), some editorial and some key visuals.