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We changed the conversation around immigration, through an experience that showed how all Americans benefit from the impact of immigrants.
The experience was called Common Ground, and it encouraged our audience to have a constructive conversation around a wide range of objective advantages the U.S.A. has from immigration.
We created vibrant free-standing doors, and played video content touching on different aspects of the immigration topic on screens inside the doors. We then give our audience free food so they would sit down and take a moment to engage with one-another over the information they just saw, to reinforce a positive view on the effects of immigration.